Advertising Women's Healthcare Fund

Collaborating with a dynamic team of six individuals, I played a pivotal role in the ideation and creative direction, and served as the animator for an impactful advertisement promoting a fund dedicated to supporting maternity houses in Estonia (Sünnitusmajade Fond).

Guided by the insightful input from our clients—the CEO and marketing specialist of the fund—we crafted a heartwarming video tailored to resonate with young families, the identified target audience. Our idea was one of the two pitches out of the eight that were presented that were selected to go into production — eventually broadcasted on the Estonian national channel TV3 as a key part of their previous advertising campaign.